Changing the Business of Golf: For People, For Nature, For Business

Welcome to Changing the Business of Golf. A go-to source of insights, stories and practical solutions for golf course business owners, leaders and managers. 

For more than 30 years we have been a market leader in the global golf industry creating innovative turf management solutions for golf courses in 43 countries.

As a forward-thinking industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s long-term business sustainability.

That’s why we invest in the game from the ground up with the aim of helping golf course businesses reach their full economic and environmental potential.

Throughout this site you can find free-to-access market research, in-depth features, leading sustainability insights and much more.