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How Can Golf and Nature Flourish?

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Changing the Business of Golf: For People, For Nature, For Business

Welcome to Changing the Business of Golf. A go-to source of insights, stories and practical solutions for golf course business owners, leaders and managers. 

For more than 30 years we have been a market leader in the global golf industry creating innovative turf management solutions for golf courses in 43 countries.

As a forward-thinking industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s long-term business sustainability.

That’s why we invest in the game from the ground up with the aim of helping golf course businesses reach their full economic and environmental potential.

Throughout this site you can find free-to-access market research, in-depth features, leading sustainability insights and much more.

Market Research

Since 2011 we have led the industry with groundbreaking market research – including highlighting a $35 billion opportunity to increase the number of women and girls playing golf.

Reports

Features
Greenkeeper user sprinkler to irrigate golf course

How Golf Can Become Water Sustainable

We explore how golf courses around the world are tackling the growing challenge of water scarcity.
golf wellbeing economy

How to Sustain Record On-course Demand

In the United States, the world's largest market with 14,000 green grass courses and nearly 27 million customers rounds were up in 2023, on-course participation was up and female engagement was at an all-time high, according to the National Golf Foundation.

Latest Podcasts
Henry DeLozier

What Does a Well-Run Golf Club Look Like Today? with Henry DeLozier

In this episode, Henry DeLozier, Principal at GGA Partners joins host Gary Firkins to explore a key question for today’s industry: what does a well-run golf club really look like?
Mike O'Keeffe

What Skills Will Future Turf Managers Need? with Mike O'Keeffe

In the latest podcast episode, we're joined by Mike O'Keeffe from the Ohio State University. Mike has spent decades helping young professionals gain world-class experience, and shares his three changes to help develop the next generation of turf talent and overcome the industry's labor crisis.
Mental Health in Golf

Why Prioritizing Mental Health Matters with Stacy & Kee

In this Changing the Business of Golf podcast, we speak to mental health professionals Dr. Stacy Stellflug and Kee Dunning on the challenges that continue to affect so many within the profession.
My Best Advice
Syngenta Golf's new video series

We speak to academics, professionals and industry leaders on the issues and challenges golf must overcome to ensure a successful and sustainable future.

Bernd Leinauer, Water conservation strategies for golf courses

The Green Report

Syngenta's Groundbreaking New Sustainability Docuseries
The green report
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The green report

Latest News

What Does a Well-Run Golf Club Look Like Today?

In this episode, Henry DeLozier, Principal at GGA Partners joins host Gary Firkins to explore a key question for today’s industry: what does a well-run golf club really look like?

Terre Blanche: A Model for Sustainable Golf

We travel to Southern France for this episode of The Green Report, where host Gary Firkins visits Terre Blanche Hotel Spa Golf to find out how the resort's long-term sustainability philosophy is delivering measurable environmental benefits.

What Skills Will Future Turf Managers Need?

As labor shortages and new technologies continue to shape golf course businesses worldw