Changing the Business of Golf: For People, For Nature, For Business
Welcome to Changing the Business of Golf. A go-to source of insights, stories and practical solutions for golf course business owners, leaders and managers.
For more than 30 years we have been a market leader in the global golf industry creating innovative turf management solutions for golf courses in 43 countries.
As a forward-thinking industry leader, we care not only for the health, quality and consistency of your fairways and greens, we care about the health of the game itself and the industry’s long-term business sustainability.
That’s why we invest in the game from the ground up with the aim of helping golf course businesses reach their full economic and environmental potential.
Throughout this site you can find free-to-access market research, in-depth features, leading sustainability insights and much more.
Features

How Golf Can Become Water Sustainable

How to Sustain Record On-course Demand
Since 2011 we have led the industry with groundbreaking market research – including highlighting a $35 billion opportunity to increase the number of women and girls playing golf.

Latest Podcasts

Building a Sustainable Future for Golf with Sandy Reid

How Golf Can Demonstrate Value, Growth & Environmental Leadership with Elizabeth Guertal

How to Build Inclusion & Retain Top Talent with Keith Wood
We speak to academics, professionals and industry leaders on the issues and challenges golf must overcome to ensure a successful and sustainable future.

Latest News
Maria Strandberg: Why Collaboration, Learning & R&D Matter
Maria Strandberg, Director of STERF, draws from her years of experience to explain her best advice for the golf industry.
Dominic Petrella, Ph.D.: Using Data for Smarter Turf Decisions
Find out Dr. Dominic Petrella’s best advice to golf, as he explains how embracing data and making decisions based on numbers rather than feel can improve the playing experience for golfers.
Bernd Leinauer, Ph.D.: How to Irrigate Golf Courses Efficiently and Sustainably
Dr. Bernd Leinauer shares his best advice for irrigating golf courses efficiently and sustainably...